Jennifer Le Roux

Freelance Writer & Content Marketing Specialist

I am a BA (Hons) Creative and Media Writing graduate with over 8 years digital marketing experience as a writer, magazine editor, natural SEO specialist and designer.

Freelance Copywriter

You name it, I can write it – whether that is SEO optimised blog content, tender writing, award submissions, magazine editorial or scriptwriting. I am particular inspired by content related to music, lifestyle or careers (due to my previous career in recruitment), however I have the research skills and intelligence to write about any given subject and have written for a variety of industries over the years, including but not limited to:

  • Music, culture & entertainment
  • Fashion, beauty & lifestyle
  • Tech & gadgets
  • Retail / eCommerce
  • Digital marketing
  • Recruitment / careers
  • Manufacturing
  • Energy security & environment
  • Property and travel
  • Education
  • Interior design
  • Fleet management
  • Data / attribution

Unfortunately a lot of the above content was ghost written on behalf of my employer or client, therefore my portfolio is not available to view online due to confidentiality. However, links are available on request.

Freelance PR Writing Services

I have built up a huge media network across LinkedIn (4k+) in particular, and I have experience writing press releases for a range of clients and employers over the years. I also have an in depth understanding on how to turn PR into published traffic generating content. I am familiar with many leading publications and house styles, therefore able to write or edit your PR to work for them and increase the chances of publication.

Natural SEO Support

With over four years natural SEO experience, I often utilise low competition longtail keywords in my content to not only help boost readership, but also ensure that the content is addressing a popular pain point. You can read more about my approach to audience analysis in a recent blog post on ALT-MU Creative.

Why is natural SEO important? PPC ads can gain you some quick wins, but your website needs to be mapped and optimised with keywords in order to help raise the authority of your website naturally over time. This means less money spent on PPC and, while it can take anything from 3-12 months, more incoming leads down the line.

Music PR Support

In addition, I work closely with a network of freelancers at ALT-MU Creative. Together we are able to provide PR support to bands, artists and festival or event companies, which could include:

  • Live photography
  • Website copy writing (i.e. Band Biography)
  • Feature articles
  • Reviews
  • Press releases
  • Preview articles for gigs / tours
  • Photo shoots
  • Gig bookings
  • Brand / promotional design (i.e band logo / promo material)
  • Website design
  • Music videos
I have several years experience in marketing and PR for large and small B2B and B2C clients, which alongside my portfolio of reviews, interviews and features for high profile bands means I can achieve that perfect balance between professional and entertaining.  I am also the Founder and Editor of music careers magazine, ALT-MU.

Blogger Outreach Support

If done right, having a range of offsite content for your company with a citation (mention of your brand) or target keyword link will not only raise brand awareness – it will help you to gain more authority with Google and get to the top of those search results! If you would like more bloggers to be talking about your brand or product then I can help! I am part of a large network of bloggers across the UK and I have the research skills to be able to source opportunities on your behalf. I can also create a blogger proposition and suggest incentives that are more likely to win you more interest.

Photography, Design & Development Network

As part of digital music careers magazine, ALT-MU, I also work closely with a network of photographers, developers and designers . As a creative director and project manager I can therefore create my own team of creatives for any given project, whether that is a full website and branding project or advertising campaign. I have also picked up a few design tricks since I started my career in marketing in 2008 and I am particularly adept at sourcing photography, artworking magazine spreads and designing sleek Powerpoint presentations and proposals.

Website Design for Small Businesses

I am not a developer. However, I am a writer and content marketer who has created many WordPress websites in my time. This is why I have been supporting local businesses in Brighton, such as Cloud 9 Brighton and Life Music, with low-cost online persona makeovers. This could be just tidying up an existing website, a full brand design job or just helping small business owners to install and customise a brand new premium WordPress theme. While WordPress is my preferred platform, one of my latest full brand, content and web design projects was with JLJ Marketing in New York, which was actually created using Squarespace.

Content Marketing Consultancy

Lacking the content marketing skills in-house? I can create an entire content marketing strategy for your business or simply consult on your existing strategy. For example, I recently helped a subscription company with a full content marketing strategy and proposal for a top brand partnership in two weeks. Not only is the strategy actionable, the brand was so impressed, they are now happy to participate in some co-marketing activity, which is a huge win for a small startup. In addition, I can interview key stakeholders in the business and create expert articles that can then be pitched to publications or offsite platforms.

Digital Marketing Training

Want your existing staff to learn the ropes? If you would like basic digital marketing training for your business including social media, content marketing or WordPress CMS management  – I am able to offer low cost training sessions with your team.

Rates & Availability

There are plenty of options available. If you would like ongoing support then we can agree hours or days per week under a monthly retainer or contract. Alternatively, we can work on a project-by-project or hourly basis.

My standard rate is currently £320 a day and £240 a day for small businesses or startups (less than 5 staff). I am also open to discussing any contra deal options that are mutually beneficial and depending on capacity, may offer lower rates on 30 day notice retainers or larger volume contracts.

For a custom quote, please get in touch using the contact form or email me at jen@altmucreative.co.uk