There were 866,000 creative people working in UK non-creative industries in 2012 according to the Department for Media, Culture, and Sport. A number set to rise as more companies strive to conquer the increasing demand for high quality content over old-school linkbuilding techniques.
This probably means that there are thousands of creatives feeling suffocated and demotivated in their job at this very moment. Why? Because a traditional office environment and the average working culture is just not built for creatives. And it’s not just the corporate companies that are the culprits here, there are reams of ‘creative agencies’ that just throw a pool table in the mix and splash their walls with graffiti and expect that to be enough. Well… it isn’t.